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Advertising

Club Industry Advertising Solutions

When you want to reach health and fitness professionals online, you need the source they use everyday. Your online ads will be viewed by our qualified and influential audience averaging 135,000 page views and 50,000 unique visitors and 60,000 total visits per month. Advertise alongside Club Industry’s award-winning content to reach fitness business professionals as they search for the information they need to know.

Display Advertising

Display Advertising

E-Newsletter Advertising

e-newsletter advertising
Content Marketing

Content Marketing

B2C content marketing has been so successful that consumers have come to expect quality content as the norm. Professionals are next, with B2B content marketing moving beyond LinkedIn and into the realm of targeted custom content (and are producing more and more of it).

What can an effective content strategy do for your brand?

  • Cultivate deep customer loyalty, meaningful conversation and brand awareness
  • Establish your brand as an information source for the industry
  • Educate customers on your mission and cause-driven initiatives
  • Reach new, engaged customers
  • Generate leads

Why people love it: 80% of business decision-makers prefer company information in a series of articles versus an advertisement.

Lead generation: 3x as many leads than traditional marketing (per dollar spent)

SolutionsCoverImages_EmailCampaigns
SolutionsCoverImages_Webinars
Infographics
Resourcebeat
Sponsorship & Events
Buyers Guide

Sponsor Club Industry’s Buyers’ Guide!

The Club Industry Buyers’ Guide is your potential customer’s one-stop source for identifying and selecting the commercial fitness equipment, accessories and services. List your company as a preferred vendor or take advantage for your free listing.

Premium

  • Price: $999
  • All items listed in Basic & Enhanced plus…
  • Side-by-side comparison with over 15,000 other products & services
  • 300 word company description
  • 50 character tagline on search results page
  • Full media package: photos, videos, audio clips, white paper and product spotlights
  • List additional contacts + information tabs
  • Targeted banner ad and boombox ad on your company page

Enhanced

  • Price: $99
  • All items listed in Basic plus…
  • Complete company contact information in unlimited categories
  • No product listings

Basic

  • Price: FREE
  • Company name and address listed in 3 categories
  • Full color logo on your company page
  • Additional categories $25 each
  • No product listings
buyers guide

Research & Compare

  • Over 15,000 products & services available
  • Side-by-side comparison

Product Interaction

  • Read and write reviews on products & services
  • Request specialized quotes on an unlimited number of products/li>
  • Products updated daily

Unparalleled Content

  • Product Images, Video & Pricing
  • Dimensions & Weight
  • Warranty Information
Audience Extension

Extend Your Market Reach

Audience extension is an audience based, not site based, way for you to advertise. This opportunity allows you, as an advertiser, to extend your company’s market reach by identifying your audience, following your best prospect across the web and serving them with a targeted advertisement.

Benefits:

  • Increased visibility for your product or service
  • Pinpoint targeting of your ads
  • Higher ROI from improved response from integrated marketing efforts
  • Stay in front of prospect until they are engaged
  • Comprehensive reporting

Audience Extension allows advertisers to:

    • Identify
    • Follow
    • Serve targeted ads (on brand-safe sites across the web to their best prospects)

Audiences are developed from:

  • Active Users based on site traffic patterns
  • Overlays from Data Partners
  • Customer Account Lists
  • Our 1st Party Data
  • And More!

Audiences Extension applications:

There are multiple audience extension applications to choose from or choose any combination of the applications!

  • Audience targeting based on specific demographics and behaviors
  • Audience extension to packaged segments
  • Extending the reach to our site visitors
  • Account-based targeting
  • Audience extension on social media sites