B2C content marketing has been so successful that consumers have come to expect quality content as the norm. Professionals are next, with B2B content marketing moving beyond LinkedIn and into the realm of targeted custom content (and are producing more and more of it).
What can an effective content strategy do for your brand?
- Cultivate deep customer loyalty, meaningful conversation and brand awareness
- Establish your brand as an information source for the industry
- Educate customers on your mission and cause-driven initiatives
- Reach new, engaged customers
- Generate leads
Who’s using it:
Why people love it:
prefer company information in a
series of articles versus an advertisement